Webmasters often curious about “What are some simple ways that they can improve their website’s performance in Google?” There are lots of possible answers to this question, and after searching search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic. So Google thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ crawlability and indexing.

Google’s Search Engine Optimization Guide covers around a dozen common areas that webmasters might consider optimizing. Google also felt that these areas (like on-site optimization, off-site optimization, title, meta tags, domain name, site navigation, content, anchor text, and Niche related keywords and many more….) would apply to webmasters of all experience levels and sites of all sizes and types.

So, when we get the question “I’m new to SEO, how do I improve my site?”, we can say, follow this link to

DOWNLOAD

Well, Matt Cutts said that Google is using 200 Algorithm Parameters to rank the position of websites. After this I digged over some SEO blogs and forums and got this list. This is good list for quick reminder but I am not personally agreed with all these parameters. After all, SEO is no shell game and I have right to decide what I think. Anyway here goes the list.

Domain: 13 factors

1. Domain age;
2. Length of domain registration;
3. Domain registration information hidden/anonymous;
4. Site top level domain (geographical focus, e.g. com versus co.uk);
5. Site top level domain (e.g. .com versus .info);
6. Sub domain or root domain?
7. Domain past records (how often it changed IP);
8. Domain past owners (how often the owner was changed)
9. Keywords in the domain;
10. Domain IP;
11. Domain IP neighbors;
12. Domain external mentions (non-linked)
13. Geo-targeting settings in Google Webmaster Tools

Server-side: 2 factors

1. Server geographical location;
2. Server reliability / uptime

Architecture: 8 factors

1. URL structure;
2. HTML structure;
3. Semantic structure;
4. Use of external CSS / JS files;
5. Website structure accessibility (use of inaccessible navigation, JavaScript, etc);
6. Use of canonical URLs;
7. “Correct” HTML code (?);
8. Cookies usage;

Content: 14 factors

1. Content language
2. Content uniqueness;
3. Amount of content (text versus HTML);
4. Unlinked content density (links versus text);
5. Pure text content ratio (without links, images, code, etc)
6. Content topicality / timeliness (for seasonal searches for example);
7. Semantic information (phrase-based indexing and co-occurring phrase indicators)
8. Content flag for general category (transactional, informational, navigational)
9. Content / market niche
10. Flagged keywords usage (gambling, dating vocabulary)
11. Text in images (?)
12. Malicious content (possibly added by hackers);
13. Rampant mis-spelling of words, bad grammar, and 10,000 word screeds without punctuation;
14. Use of absolutely unique /new phrases.

Internal Cross Linking: 5 factors

1. # of internal links to page;
2. # of internal links to page with identical / targeted anchor text;
3. # of internal links to page from content (instead of navigation bar, breadcrumbs, etc);
4. # of links using “nofollow” attribute; (?)
5. Internal link density,

Website factors: 7 factors

1. Website Robots.txt file content
2. Overall site update frequency;
3. Overall site size (number of pages);
4. Age of the site since it was first discovered by Google
5. XML Sitemap;
6. On-page trust flags (Contact info ( for local search even more important), Privacy policy, TOS, and similar);
7. Website type (e.g. blog instead of informational sites in top 10)

Page-specific factors: 9 factors

1. Page meta Robots tags;
2. Page age;
3. Page freshness (Frequency of edits and
% of page effected (changed) by page edits);
4. Content duplication with other pages of the site (internal duplicate content);
5. Page content reading level; (?)
6. Page load time (many factors in here);
7. Page type (About-us page versus main content page);
8. Page internal popularity (how many internal links it has);
9. Page external popularity (how many external links it has relevant to other pages of this site);

Keywords usage and keyword prominence: 13 factors

1. Keywords in the title of a page;
2. Keywords in the beginning of page title;
3. Keywords in Alt tags;
4. Keywords in anchor text of internal links (internal anchor text);
5. Keywords in anchor text of outbound links (?);
6. Keywords in bold and italic text (?);
7. Keywords in the beginning of the body text;
8. Keywords in body text;
9. Keyword synonyms relating to theme of page/site;
10. Keywords in filenames;
11. Keywords in URL;
12. No “Randomness on purpose” (placing “keyword” in the domain, “keyword” in the filename, “keyword” starting the first word of the title, “keyword” in the first word of the first line of the description and keyword tag…)
13. The use (abuse) of keywords utilized in HTML comment tags

Outbound links: 8 factors

1. Number of outbound links (per domain);
2. Number of outbound links (per page);
3. Quality of pages the site links in;
4. Links to bad neighborhoods;
5. Relevancy of outbound links;
6. Links to 404 and other error pages.
7. Links to SEO agencies from clients site
8. Hot-linked images

Backlink profile: 21 factors

1. Relevancy of sites linking in;
2. Relevancy of pages linking in;
3. Quality of sites linking in;
4. Quality of web page linking in;
5. Backlinks within network of sites;
6. Co-citations (which sites have similar backlink sources);
7. Link profile diversity:
1. Anchor text diversity;
2. Different IP addresses of linking sites,
3. Geographical diversity,
4. Different TLDs,
5. Topical diversity,
6. Different types of linking sites (logs, directories, etc);
7. Diversity of link placements
8. Authority Link (CNN, BBC, etc) Per Inbound Link
9. Backlinks from bad neighborhoods (absence / presence of backlinks from flagged sites)
10. Reciprocal links ratio (relevant to the overall backlink profile);
11. Social media links ratio (links from social media sites versus overall backlink profile);
12. Backlinks trends and patterns (like sudden spikes or drops of backlink number)
13. Citations in Wikipedia and Dmoz;
14. Backlink profile historical records (ever caught for link buying/selling, etc);
15. Backlinks from social bookmarking sites.

Each Separate Backlink: 6 factors

1. Authority of TLD (.com versus .gov)
2. Authority of a domain linking in
3. Authority of a page linking in
4. Location of a link (footer, navigation, body text)
5. Anchor text of a link (and Alt tag of images linking)
6. Title attribute of a link (?)

Visitor Profile and Behavior: 6 factors

1. Number of visits;
2. Visitors’ demographics;
3. Bounce rate;
4. Visitors’ browsing habits (which other sites they tend to visit)
5. Visiting trends and patterns (like sudden spiked in incoming traffic)
6. How often the listing is clicked within the SERPs (relevant to other listings)

Penalties, Filters and Manipulation: 12 factors

1. Keyword over usage / Keyword stuffing;
2. Link buying flag
3. Link selling flag;
4. Spamming records (comment, forums, other link spam);
5. Cloaking;
6. Hidden Text;
7. Duplicate Content (external duplication)
8. History of past penalties for this domain
9. History of past penalties for this owner
10. History of past penalties for other properties of this owner (?)
11. Past hackers’ attacks records
12. 301 flags: double re-directs/re-direct loops, or re-directs ending in 404 error

More Factors (6):

1. Domain registration with Google Webmaster Tools;
2. Domain presence in Google News;
3. Domain presence in Google Blog Search;
4. Use of the domain in Google AdWords;
5. Use of the domain in Google Analytics;
6. Business name / brand name external mentions.

Google PR denotes the important pages in World Wide Web. PR 10 means most important pages for Google in World Wide Web.

Google PR was updated on October 30th 2009. Here is the list we got that are PR 10 currently.

Here goes the slideshow of Whitehat Tips by Matt Cutts specially for bloggers with WordPress.

http://docs.google.com/present/view?id=ddvhbrqf_196f9374vgv&interval=60

This is the most important question in SEO world till now. Guys who already made some huge lumps of Dollars are never worried but guys who just started and afraid of getting in competition always gets worried about this.

So, here is my little analysis over this.

As Do Surf In already posted in SEO Training, we already got 156,000,000 websites. Let alone their sub domains. This statistics is till 2008. So, (think) among them around 69 million websites are still active and competiting. Don’t they want position? Surely they do. They don’t just want to invest and get buried in Search engines. They don’t want to be websites for just Google spiders. They want to be important for those spiders and get in top in Google. Do you think these websites are getting down in next few years? Of course not. So, be assured that SEO will be one of the leading industry. Technique might get changed. Google can be down and Bing can get all market in Search industry. But everyone will need optimization till Search Industry exists.
That was my questions and thoughts for freelancers and starters.

And for website owners, I don’t want to give any advice because you started business with a lots of hope and assurance. So, I don’t think I need to say more. You will do great and best of luck for your websites.

And at last, I read this somewhere else but I copied it and saved to my PC (sorry about your copyright..lol). And I would like to end this post in same way he did.

Do you think that in this mythical future people and companies are going to spend huge amounts of time and money on websites and then not care whether anybody ever finds them?
Of course not.
End of argument.

If you are not satisfied with this job then better you don’t enter to this world and get 9-5 job somewhere.